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Treat business cards "as a form of advertising"

Business cards should be treated as a form of advertising.

Although social networking is viewed as a powerful marketing tool for businesses, an Australian expert asserts offline marketing "will always continue to be important and should form a part of your promotional strategy". 

Fiona McEarchan, the owner of Abnormal Marketing, also identified information that firms should include on business cards to ensure that they adapt "to the current marketplace". 

Companies and freelancers may want to think of their business card as the first point at which they market their product or service.

Printing services could also help organisations create a design or choose the finish.

The approach of treating business cards as a form of advertising was highlighted by a New Zealand-based marketing consultant and commentator.

D Bnonn Tennant stressed the need for companies to market their business cards and consider a "return on investment" approach in the design.

This could be achieved by including a call to action on the card, such as a website link or Twitter username.

Mr Tennant added that despite the different communication channels available, he still uses business cards "to improve my chances that [a client will] contact me later to buy my service".