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Business card dos and don'ts

Boost your networking practices with business cards.

It may seem obvious to those working in marketing but business cards work best when they are used to network.

In fact, the best way to get the most out of your own business card is to make sure you carry them to meetings and events.

After all, there is nothing worse than meeting the perfect client and then realising that you don't have anything to give them.

It is also important to make sure that what you do hand out is attractive and forms a great first impression about your brand.

Employers may like to consider hiring a professional printing service to make sure that the cards they distribute meet industry standards.

It may also be a good idea to practice the way you go about passing them out to colleagues and people working within your industry.

For example, it is best to invest in a proper case for your business cards to make sure that they are not crumpled or discoloured.

However, there are also a few tricks of the trade that can help to ease social interactions and make sharing your business details that much easier.

Industry experts say that it is best to wait for someone to ask for your card before offering it to them, as presenting it to them first may come across as a little pushy.

Another important tip is to always seek permission before passing on your own card, as this will ensure that they are happy to contact you.

If they say 'yes' you can pass on the card, but here is it vital that you present the details face up so that they can read them.

And in the event that another person hands you a card take a moment to read their name and job title as a sign of respect, before placing it in your pocket.

With these easy steps in place sharing contact details and important brand information will be that much easier.