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Creative business cards 'don't need to be expensive'

Business cards can help your firm make a memorable impression

Business cards do not need to be expensive to be creative and effective, one career expert has asserted.

Writing for the Career Talk for Women blog on Forbes.com, Jessica Kleiman - who is also the co-author of Be Your Own Best Publicist - advised choosing a business card design that reflects your organisation's personality.

For example, she explained that one personalised clothing firm, Blume, chose to present their company name as an oval name patch similar to the ones found on their garments.

This has helped Blume stand out from the crowd and cost no more than a standard business card.

If you are unsure of where to start when it comes to choosing a winning card design, your printing service may be able to help. Templates can be a great starting point - and you may be surprised at how easy it is to select a design once you get going.

Ms Kleiman also suggested a number of other inexpensive ways to set your firm apart from the competition.

One writer, she explained, wrapped her proposal for a fashion book in fishnets and shoe boxes from Manolo Blahnik to stand out when she sent it to the publisher.

The key to marketing success, Ms Kleiman concluded, is to adopt a strategy that reflects your personal brand.