Why bother with direct mail when you can email? The short answer is that our attention span for reading emails is extremely short. Most email marketing gets deleted or unsubscribed.We are suffering from inbox overload.The great thing about direct mail is that it’s a tangible item, held in the hand, unfolded, turned over and read with more focus than an email.
Not to say people read everything on a direct mail piece, but their attention is at least focused for a few minutes to point them to your promotional item on a webpage which encourages them to buy online. This activity usually results in you collecting more email addresses (and sometimes physical addresses) for future promotions.
The real point of direct mail has always been for the customer to contact the company. In the old days it was via phone or walk in.
If it didn’t produce results, it would have died around the year 2000 when online took off.
Absolute Colour Printing will create artwork for your personalised printing, or other variable data printing. Call 1300889959 and talk to our consultant about options.
Most popular for direct mail is the simple postcard. DL (99 x 210mm) or A6 (148 x 105mm). The main point of any direct mail is to ask the customer to take action – usually to log on to your website to subscribe or purchase.
Presorting and lodging your mail with Australia Post is the quickest way of getting your mail into your customers’ hands. If there are discounts available through Australia Post, they are passed on to you.
We are a one-stop printing and mailing service. We also handle unaddressed mail and lodge with Australia Post on your behalf.
If you have 300 or more items for postage, professionally processed addressed mail is probably the best choice for overall appearance, delivery and success of your direct mail campaign.
Using a barcode, the bulk mail can be pre-sorted to take advantage of reduced postage costs.
Some clients also use the space on flysheet to advertise products and events.
Far cheaper than envelopes when mailing out printed catalogues, brochures and publications. Plastic wrap keeps items dry.
Plastic wrapping is ideal for magazine publications and pamphlets from DL to A4.
Using consistent messaging and professional design, your brand will become familiar with your potential customers and become memorable and potentially lead people to your website.
If you frequently post, it’s best to set up your own business account with Australia Post to secure the optimum cost savings. Click here for Australia Post Business Credit Account Application form.