Absolute Colour News and Blog
School Yearbook Printing Services – Eternalise each year’s memories and achievements with beautiful designs How often do we save our treasured photos on hard drives or in the cloud never to be seen again? Yearbook printing is a thoughtful and beautiful way to eternalise the year’s memories and achievements. School sports carnivals Literature awards Eisteddfods […]
Helps with Attracting and Keeping Attention in Print If you counted how many times you see an ad in a day, what would be your estimate? How many do you remember and respond to? The number of advertisements we see per day sits between 3,000 and 20,000 according to now passed, researcher and social analyst, […]
Catalogues – the most effective advertising in the face of digital In the face of digital and social media advertising, billboards, TV, cinema and radio advertising, printed catalogues continue to be an essential part of marketing plans. According to Retail World, catalogues were ranked “as the most effective advertising channel in influencing their purchasing decisions” […]
Print marketing – have you seen IKEA’s bookbook ad? Last year the furniture giant (who also happen to use direct mail for promotions), produced a video promoting their own new print catalogue. Not ones to waste an opportunity, they also take a playful swipe at the way high tecchies promote their products. We think you might […]
Woo Hoo! As we move towards the wonderful holiday season many of us are already diving deep into 2016 plans. If your brand is working hard to develop content, engagement and turn your fans into brand evangelists than you must consider an Absolute Colour brand culture book. The Nuts N Bolts We work with you […]
This week’s Mindful Monday is a little different. We talk about Work and Purpose. It’s a post inspired by U.S based Imperative who recently released their 2015 Workforce Purpose Index. It makes for a fascinating read and although the study is U.S centric there are some insights that are very relevant for the Australian workforce. According […]
This blog post is unashamedly about what we do here at Absolute Colour. Too often I hear from people that yes, they know all about printing…. But like all industries printing has been dramatically disrupted. New technologies abound. Keeping abreast of printing innovation takes time and we at Absolute Colour are totally committed to ensuring […]
Life can get pretty crazy during the festive season so this year we wanted to help our customers to send a special message to their staff, suppliers, customers and more. Instead of the traditional Christmas client gift or card, Absolute Colour offers an innovative Christmas Gift, known as the Merry Mindful Christmas Colouring Gift. The gifts include: 6 […]
Happy Monday everyone. For today’s Monday motivation I thought we would look at wellbeing. Here are five fundamental components of well-being that have been documented by the New Economic Forum Connect to people around you – be present. Being active – go for a walk, play a game. Take notice – be curious about what […]
We have been talking a lot about innovative solutions for print campaigns. In our experience at Absolute Colour, they are only limited by a client’s imagination. Here are some great examples of what you can do with print: OPSM, to raise awareness of children’s eye health and improve the visison of children across Australia, released […]