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Square perfect bound booklet, 4 colour process printing Sydney Brisbane Melbourne Adelaide Australia 2

DL, Square, A4 & A5 Booklet Printing


Learn About Booklet Sizes, GSM, Binding and More

Are you confused between perfect bound book printing and A4 landscape booklet printing? We can help with all DL, A5, square and A4 booklet printing. We can print A4 as A5 booklets – perfect for re-sizing for other uses such as mailers.

Learn about booklet printing options in our questions and answers below.

Feel free to skip to a particular section by clicking on the links below.

  • Sizes (DL, A4, A5 and Square Booklet Printing)
  • Binding (Saddle Stich and Perfect Bound)
  • GSM
  • Booklet Printing Ideas
  • Order sizes (from 10 copies to thousands)

What is the Difference Between a Book and a Booklet?

As you may have guessed, the number of pages is usually more in books and booklets have paper covers. Booklets are smaller in size and are either staple-bound or perfect bound.

Square perfect bound booklet, 4 colour process printing Sydney Brisbane Melbourne Adelaide Australia 2


What sizes are available for booklet printing?

There is no hard and fast rule on what size and shape to choose for booklet printing. The size and shape are up to you and what works best for the purpose and design of the booklet.

However, the most cost efficient sizes are below.

  • DL – 99 x 210mm
  • A4 – 210 x 297mm
  • A5 – 148 x 210mm
  • Square (up to 210mm x 210mm)

Production costs are lower with above sizes due to paper sheet sizes and other production processes designed for quality and cost efficiency.
If you’re not sure what is the best choice for your booklet, talk to one of our brilliant team members.

A4 Booklet Printing Size

A4 is the most common paper size. You most often see these in letters, magazines and some supermarket catalogues are A4. (210mm wide x 297mm high)

A5 Booklet Printing Size

A5 is half the size of A4. (148mm wide x 210mm high).

We can also help you print A4 as A5 booklet. This is helpful if you have an existing booklet that you’d like to re-size to a smaller version. A quick way of reducing A4 to A5 is to save a new PDF at 71%.

 Square (up to 210mm x 210mm)

Something a little different is square booklet printing. You can print square booklets up to 210mm x 210mm. Square booklets immediately draw the eye. Many of our clients who are designers, artists and photographers opt for square booklets to present their portfolios.

Square perfect bound spine booklet, 4 colour process printing Sydney Brisbane Melbourne Adelaide Australia

What Type of Binding Should I Use for a Booklet?

The type of binding used depends on the number of pages to be bound and the paper’s weight (GSM).

  • Perfect Bound (PUR bound): Used for booklets with more than 48 pages. Perfect bound binding has a flat, square edge spine.
  • Saddle Stitched: Saddle stitch binds booklets via two staples to the middle of the booklet. This option is subtle and simple and is ideal for booklets with up to 48 pages. Thinner paper, e.g. 100gsm – 115gsm may allow more than 48 pages to be saddle stitched (stapled). Stapling is the stronger than Perfect binding.

What is the Best GSM for Booklet Printing?

We recommend 150gsm gloss art; however, this is entirely up to you, and the look and feel you want to achieve. You can also opt for a higher GSM (grams per square metre) cover which will be thicker and more durable.

  • Self-Cover: A self-cover is a term used in the printing industry which means the GSM used for the cover is the same as the inner pages.
  • Plus Cover: Typically text pages would be 150gsm and cover 250-350gsm. When asking for a printing quote, say 24pp (printed pages) plus cover = 28 total pages.

What Are Common Booklets?

Booklets are incredibly versatile and used across all types of industries. Here are some examples:

  • Businesses and companies: Training manuals, conference and workshop handouts and employee handbooks, commemorative and milestone celebrations, programs, parts catalogues and lists and mailers.
  • Arts, Entertainment and Design: Gallery and Museum exhibition books, art and design portfolios, auction catalogues, art catalogues, colouring books, event and tour books, comic books.
  • Personal: Gifts for wedding guests, funeral services, family photo booklet, wall calendars.

What is the Minimum Order for Booklet Printing?

Absolute Colour can print orders as small as 10 copies and up into the 1000s.

You are welcome to personalise your booklet with a custom design. If designing isn’t your forte, bring in one of our skilled graphic designers to help you create a memorable booklet.

We can guide you on whether you should consider landscape or portrait orientation, DL, A4, A5 or square, and coated or uncoated stock.

Call 1300 88 99 59 or visit our website to get a quote or help with your booklet printing.

Custom A4 Presentation Folders online for business with spot gloss uv varnish

Presentation Folder Printing Services Sydney

Custom Made to Showcase Your Business and Branding

With advancements in printing technology, gone are the days of sticking white labels on folders before an event or meeting. A quicker and more professional solution is to have folders custom made. Match folder colours to logo and branding. Customise pocket sizes to accommodate the materials to go inside (large or small books, booklets, letters). We can also help with further customisation, such as a pen holder if you want to give your client a branded pen.

Presentation folders are ideal for:

  • Corporate events
  • Conferences
  • Sales presentations
  • Presenting business ideas
  • Delivering information to clients

We supply print orders to Sydney and nationwide. Please browse our website or contact us for standard and custom orders. When you’re presenting your business to potential clients, put your best foot forward.

Present the best version of your business or organisation through professional and quality printed materials. From letterheads to presentation folders, calendars to booklets, and much more.

Diecut Presentation Folders

Law firms, architecture studios and development groups are some of the company types that regularly order presentation folders. They have increased in demand for a range of reasons. They are:

  • Affordable
  • Available in runs as short as 25 and up into the thousands
  • Customisable
  • Professional
  • Re-usable
  • High quality
  • Turned around quickly from ordering to delivery (approximately one week)
  • Shipped free nationwide

Customisable to Suit Your Needs

Presentation folders are fully customisable. Presenting your business or company has never been more straightforward.


Customise folders to follow your company’s style guide.

  • Colours
  • Typography
  • Logo
  • Business name
  • Contact details, branches and more.

Folder Style

Customise how the presentation folder opens. By doing this, you can control what materials your client sees first. Make it easy for conference participants by customising what information is accessible first. Choose from a range of templates or discuss your needs with our client services team.

Gloss or Matt Finishes

Choose from either gloss or matte lamination (celloglaze). Gloss and Matt finishes are available for the inner and outer sides. Inner and outer sides may also be referred to as single or double-sided printing.

Pockets and Gusset

Choose one or two pockets and a range of sizes of gussets – or no gusset.

If we don’t have a template that suits you, we are happy to produce your own custom designed presentation folder.

As business owners, we know the value of presenting the best possible version of the business. Personalised, thoughtful and professional marketing materials can make the difference.

Customers are the lifeblood of every business, and they appreciate companies who go the extra mile.

The Whole Package

When it comes to filling presentation folders, you probably already have a few products in mind. The most common items we see businesses printing to include in their folders include:

  • Personalised letterheads
  • Brochures and pamphlets
  • Booklets and catalogues
  • Business cards
  • Notepads
  • Gifts such as branded pens

Absolute Colour Printing can take care of all your presentation folder printing needs. Whether you are in Sydney or interstate, we can help. Contact our friendly team to discuss your requirements, get design help or a quote.


Christmas Card Printing Online, DL Invitation and Thank you cards by Absolute Colour Printing

Have you organised your Christmas card printing?

Less Than 9 Weeks Until Christmas!

Time is flying, and before we know it, we’ll be pouring the punch, firing up the BBQ and spending time with loved ones.

Order your Christmas cards, Christmas invitation cards and Christmas thank you cards in one place. We’ve got ideas, inspiration, expertise, exclusive presentation ideas and unique paper choices (such as our featured raised UV paper) to share.

Christmas DL Card Printing with Matching DL Presentation Folders

DL presentation folders look like wallets or envelopes; however, they are sturdier and offer more space than envelopes. DL card printing is the perfect match for the DL presentation folders as they slide effortlessly inside. Other documents and gifts can also fit inside the wallets.

Can I Customise my Order?

Yes. Customisation is especially helpful for businesses who are sending out end of year Christmas cards, invitations and thankyous.

Business Logo: The business logo can be included in the design or used as the feature. In our video, we used our logo on the front of the buffalo board wallet. To make the wallet pop we chose to print our logo in gold foil.

Unique Paper and Card Stock: A couple of years ago, we tried printing with raised spot gloss UV paper and had astonishing results. The raised UV paper is beautiful, vibrant, rich in colour and the gloss embellishment makes for superior texture and feel.

Your Photos, Images and Designs: Your designs and images can be used for the wallets and Christmas cards.

Inspiration Abounds

There’s no better time than Christmas to be creative. Our graphic designers can help you create personalised and memorable Christmas cards for your clients, patients, staff, and friends and family.

A couple of years ago, we sent our clients Christmas cheer in the mail. We printed ‘Merry Christmas’ in white on colourful raised spot gloss UV paper with our coloured logo at the bottom and a message on the back.

At the time, mindfulness colouring-in was taking off. We designed adult colouring-in cards to include with the Christmas card and printed our logo on a small pack of colouring-in pencils. The Christmas card, mindfulness colouring-in cards and pencils all fitted snuggly inside a DL presentation folder. These folders are professional, compact and stunning. They can be made with just about any paper. We decided to match ours with the Christmas card, so the wallets were also made with raised spot gloss UV paper.

If you need to place an order quickly, we have a range of ready-to-go designs to choose from:

Order Christmas Card Printing Here

Last but not least, don’t forget about your New Year’s invitations!
From the Absolute Colour team – we want to wish you a safe, joyful and restful Christmas and New Year.

Contact us during opening hours for a free quote or help with your order. Let’s make this Christmas season one to remember!

Learn more about Raised Spot Gloss UV and how we use it for professional and modern business cards.



School Yearbook Printing Services Sydney, Near Me for Baulkham Hills North Public School

How Quality Yearbook Printing Can Make your School or Uni Memories Last Forever

School Yearbook Printing Services – Eternalise each year’s memories and achievements with beautiful designs

How often do we save our treasured photos on hard drives or in the cloud never to be seen again? Yearbook printing is a thoughtful and beautiful way to eternalise the year’s memories and achievements.

  • School sports carnivals
  • Literature awards
  • Eisteddfods
  • Birthday parties
  • Dress up days
  • Graduation
  • Teachers

Give a yearbook as a gift or keep as a memento for your child to look back on each year. Yearbooks are perfect for giving or keeping for yourself to celebrate university graduation.

We can help with designs and ideas via our art templates or contacting our friendly team. Do you want to get started straight away? Go to our product page and order your yearbooks online.

Print Today and Keep for a Lifetime

For some of us, getting camera films developed was as normal as ‘syncing’ and ‘back up’. Then, we got to organise our photos into photo albums, give as gifts and put on the wall. Do you remember taking out photo albums and reminiscing over old hairstyles, holiday spots and seeing how the children have grown? They’re also a great source of entertainment when a teenage daughter brings her boyfriend home! “Oh mum, don’t bring out the photo albums again!”

Jokes aside, the nostalgia shared as each page of the yearbook is turned can’t be beaten.

What Kind of Paper is Best for Yearbook Printing?

When you make a purchase, you want it to last. Many things nowadays are manufactured to last only short periods (forcing further purchases). When it comes to keepsakes, gifts and memories, the last thing you want is to replace them.

We recommend quality commercial printing paper that is acid-free and has proven to last the test of time. We recommend Sovereign Silk paper. It is a versatile, coated paper that is reliable and high quality.

Imagine leaving yearbooks and memory books for your children and their children? What a beautiful time capsule and a great way to share with them their family history.

School Yearbook Cost

Advancements in printing technology mean no longer ordering thousands of copies to place an order. Custom print yearbooks in lots as small as 5.

Request a custom quote for your yearbooks online here. We are based in Sydney but offer our services Australia-wide.

5 Tips to Help with School Yearbook Printing – Get Organised and Have Fun!

1) Upload your photos to Google Drive to make sharing and collaboration easy.

2) Either jump straight in to filling out templates or draw out a rough plan on paper of how you’d like everything set out. Either way, don’t stress. Putting yearbooks together is easy once you get started. We can help you at any point along the way as well!

3) Collate group photos and the names of those pictured. You could re-name these, so they are in the order you’d like them to appear. You can also make notes of what pages you’d like them to appear on, for example pages 2-4 so group photos are first in the yearbook after the title page.

4) Not sure how many photos you can fit per page? Either talk to us or open a blank Word document and insert pictures. In Word, resize photographs to see how many you may be able to fit on each page.

5) Want to call in a graphic designer? No worries. We have graphic design extraordinaires ready to turn your year of memories into a yearbook of memories to keep forever.

A simple way to go about yearbook printing is to choose a template, organise your photographs and send them over to us. Layout design, pictures and any text you want can all be collated and printed in a jiffy!

We can’t wait to be a part of materialising the year in a beautiful yearbook keepsake! Just give us a call so we can help you get started, or to give you the quote you are searching for.


bus-shape-business-cards custom postcards

The Value of Custom Postcards

Helps with Attracting and Keeping Attention in Print

If you counted how many times you see an ad in a day, what would be your estimate? How many do you remember and respond to? The number of advertisements we see per day sits between 3,000 and 20,000 according to now passed, researcher and social analyst, Daniel Yankelovich. Tech 21 Century say this is approximately 34GB of advertisements our brains process per day.

Custom postcards, business cards, brochures and many other forms of customised printing is a great way to set yourself apart from the norm and be remembered. Why? Lets take a look at human behaviour and responses.

Attracting the right kind of attention and keeping it, has been the research topic of Forbes’ 30 under 30, Ben Parr who released his findings in his book, Captivology. Here we delve into his ideas and how they relate to print media.

  1. Automaticity

    Automaticity is about our natural reactions. If we hear sirens, we look for danger. If we smell a bbq, we may feel happy (or hungry). Smells, sounds and sights are sensory cues.
    Imagery we subconsciously associate with certain feelings can be included in designs to communicate without needing words. Same goes for scent, known as ‘aroma marketing’.
  2. Framing
    The accumulation of our experiences, religious and political views, and biological make up frame our perspectives. It is framing that sees us having a different experience or perspective to the same stimuli than someone else. A campaign that alters the consumer’s frame is possible. If we hear the same message enough, it starts to become believable – normal. This is where print media can be digitised to be delivered both in print and digitally.
    Where do you shop ‘if you pay cash so they slash the prices’? Funnily enough, The Good Guys stopped that jingle in 2015 in light of new payment options and online shopping discounts. They re-framed consumer perspectives so well they still haven’t shaken the ‘pay cash’ discount.
  3. Disruption

    Disruption is linked to expectation violations theory. It is to break expectations through communication to the point where the recipient can’t help but take notice. Sending a millennial (whose world is digital) direct mail does just this. It literally sends a message. Millennials check their letterbox more than any generation and 77% give time to reading it (VoPP 2017).
  4. Reward
    Our brain releases a similar amount of dopamine to a bargain whether we have it or if we can truly visualise having it. The flip side is the fear of missing out. All natural cosmetics company Lass distributed biodegradable coupons stating the offer was valid only while the coupon itself lasted. Over the two days it took to degrade 70% of the coupons were used (Sullivan 2015).
  5. Reputation
    Professor Gregory Berns explains in his publication how the brain slows down to absorb content when it is coming from an expert (Pincus et al. 2014). It is valuable to share your expertise and credentials. Unlike 30 second commercials or billboards, print offers the space and the consumer the time to take in the information.

For the retailer or business owner, convenience and professionalism are key. Send all of your marketing materials to Absolute Colour for digital printing online and tick that off your to do list.


Pincus, M, LaViers, L, Prietula, MJ, Berns, G 2014, ‘The Conforming Brain and Deontological Resolve’, Plos One, vol. 9, no. 8, doi:10.1371,

• Parr, B 2015, ‘7 Ways to Capture Someone’s Attention’, Harvard Business Review,

Sullivan, L 2015, ‘Is Australia’s Creativity Lost in the Post?’, B and T, .

Tech 21 Century 2019, ‘The Human Brain is Loaded with 34GB of Information’, Tech 21 Century, .

Value of Paper and Print (VoPP) 2017, ‘What You Didn’t Know About Millennials’, chart,

Yankelovich, D cited in Johnson, S 2014, ‘New Research Sheds Light on Daily Ad Exposures’, SJ Insights,

118gsm-mohawk-smooth-text 4 Colour Catalogue

Catalogues – the most effective advertising

Catalogues – the most effective advertising in the face of digital

In the face of digital and social media advertising, billboards, TV, cinema and radio advertising, printed catalogues continue to be an essential part of marketing plans. According to Retail World, catalogues were ranked “as the most effective advertising channel in influencing their purchasing decisions” by 62% of respondents. This is exactly why Absolute Colour, who offer a huge range of catalogue printing in Sydney are being turned to by retailers and businesses small and large.

Print catalogues have evolved in colour, style, size, paper stock, digitisation and message since they first emerged in Venice in 1498. One thing that hasn’t changed is their efficacy. There are no limits to the choices available in catalogue printing except knowing what consumers prefer. Australians prefer gloss finishes, colours, a plethora of professional images, medium sized catalogues and – what is on the cover matters.

We love sales, seasonal products and informative content. Think ‘winter stock clear outs’, ‘seasonal and celebrity or chef recipes’, ‘beauty guides’, ‘home decor look-books’, ‘Christmas toys’.

In our modern age, you’d think that reading online would be preferred but it is far from accurate. TSA, a non-profit industry leader in paper in print did the research and the results may surprise.

74% of Australians prefer print catalogues, brochures, flyers, pamphlets, magazines and books.

Aussies love printed catalogues! Why do we make the migration everyday to our letterboxes? What is driving us toward print over digital?

• Catalogues are convenient, waiting in the letterbox for when we are ready to collect them. Many people rely on their weekly/monthly/seasonal catalogues to plan shopping.
• They are non-intrusive. They don’t interrupt the middle of our favourite TV shows, nor do they have a tiny check box to find in order to close them when they pop up on our computer screens.
• Things are easier to navigate in print. Ever opened a catalogue on a device and struggle to properly see it, look closer at certain products, find the opening hours, dates of the sale and so on? You’re not alone.
• Customisation and personalisation are key. Consumers have come to expect a level of relevance to them. This has become a standard with online databases filled with customer preferences, prior purchases and interests.
• Relationship building. Printed catalogues become part of the home, a part of the conversation and build trust with the brand.

We know that research says Australians prefer print and it makes sense why they do, but what is it costing retailers? Are they profiting from catalogue distribution? In a nutshell, a very confident yes.

In a campaign run by Value of Paper and Print to see just how effective catalogue advertising was, they saw a minimum 290% increase in sales from catalogue distribution.

From humble beginnings promoting general store items and plant seeds to what we see today, catalogues continue to experience yearly growth and receive huge support across Australia.

With that comes greater competition in quality and design. Ensuring you are with the best team in custom catalogue printing in Sydney and across the country is essential.

The Absolute Colour team offer outstanding service, professional graphic design, binding and printing for short and long runs. Order online at our website or come into our Sydney store.

Retail World 2015,

TSA Limited 2017, annual report,

Value of Paper and Print 2017, ‘Return on Investment Study’,

Poster Printing Services in Sydney

Beck’s produced a world-first musical outdoor poster using printing services in Sydney

As part of a promotion for New Zealand Music Month, beer company Beck’s produced a world-first – a musical outdoor commercial playable poster using poster printing services in sydney

The print industry never ceases to amaze us. Using conductive ink, Beck’s were able to produce a series of interactive posters to entice users using promotional tracks. By simply touching a poster, users could remix the tracks – a feat which had previously been unattainable until the introduction of conductive ink.

This type of ink, which is commercially available at quality poster printing services Sydney, is a recent development and is set to revolutionise the world of advertising. It contains silver nanoparticles which enable it to conduct electricity, and when connected to a processor, it can turn magazines and posters printed with the ink into a multisensory experience. When connected with various online platforms, conductive ink can transform any marketing campaign into a truly integrated multimedia experience.


Poster Printing Services in Sydney

In a collaboration with New Zealand-based creative agency Shine, Beck’s aimed to increase awareness of emerging kiwi bands for promoting the New Zealand Music Month. They commissioned an award-winning UK technology company, Novalia, to facilitate the interactivity component of their posters. Users were encouraged to interact with the touch points on the poster – allowing them to select tracks to listen to and adding various other audio elements and sound effects to create their own remixes.

This was achieved by printing the conductive ink on the reverse side of the posters which creates the touch sensors. By connecting the ink to an Apple-style processor, the poster registered electrical signals from user’s fingers, creating a touchscreen-like effect. Combining 20 touch points with an electric speaker attached to the rear of the poster, users could choose from 12 minutes of audio samples to experiment with.

Technology such as this is sure to be a game-changer within the printing industry. For businesses based in Sydney, Absolute Colour poster printing services can provide similar marketing materials printed with conductive ink to engage and excite consumers.

Conductive ink is considerably more affordable than many people realise, and can be printed on a wide range of substrates. This makes it an attractive marketing solution, able to be used a wide spectrum of media. In fact, rather than simply a passing trend, Business Wire UK have anticipated the conductive ink market to expand globally by 3.5% annually, turning media such as the Playable Poster into a $3.5 billion market by 2018.

Printed catalgoues – still in

Print marketing  – have you seen IKEA’s bookbook ad?

Last year the furniture giant (who also happen to use direct mail for promotions), produced a video promoting their own new print catalogue. Not ones to waste an opportunity, they also take a playful swipe at the way high tecchies promote their products.

We think you might enjoy this cheeky approach to direct marketing using print. It’s beautifully done. Even if it makes you smile, don’t miss the not so hidden truth in their promo. There is a reason IKEA continue to print their catalogues in many languages all over the world and send 3-dimensional catalogues through the mail. They work!

Combined with their online catalogue, it’s a recipe for sales and marketing success.

Ikea is one of many successful iconic companies to provide their customers with printed catalogues. They join well known brands like Avon, JB Hi-Fi and Harvey Norman.

The need to engage customers via print is unlikely to go away any time soon even if the economy takes a downward turn. As more product offerings become similar, printed catalogues and their content will grow as a means of differentiating brands and sustaining existing customer relationships.

Printing catalogues may seem a bit old school, but their physical capabilities and brand building potential are a proven staple in retailers’ marketing tool boxes and customers’ mail boxes.

This ad was first shown over a year ago. Sit back for a few minutes and enjoy!


Absolute Colour At Fearless She Business

We were thrilled this year to be one of the sponsors of She Business’ signature event Fearless, a wonderful, end of year rousing of nurturing women and inspiration. Absolute Colour Printing provided all the print collateral and the wonderful fearless diary. We heard from inspiring speakers such as Lucy Perry, Karen James and Matina Jewell.


suzi-jacobs-ceo-fearless-woman-businessAfterwards we sat down with founder, Suzy Jacobs to find out what motivates her to be outstanding. Grab a coffee and enjoy the read.

Q: What drove you to create She Business

Suzy A: An absolute commitment to transform my life and the life of other women in Australia. To ensure women were making choices about their financial future with the knowledge from experts and support of a community.

Q:Where is She Business headed in 2016 and beyond

Suzy A: Very exciting times ahead as we create a place for businesswomen and entrepreneurs to access Australia’s top mentors, coaches and consultants on a regular basis at an affordable price.  We’ll have 30 locations across the eastern seaboard by December 2016.

Q: What positive values do you believe women bring to the workforce

Suzy A: I think we bring the same ones as our male counterparts however ours are perhaps slanted more towards vulnerability, honesty, purpose and a social conscience, caring for our community.

Q: In a grab, what is Fearless

Suzy A: The most energized, heart-felt extraordinary celebration of the year gone by and a place to be inspired and motivated to create the life of your dreams for the following year.  Awesome networking, fabulous frocks, sensational people.

Q: Secret question – what movitates you to work with purpose and be outstanding

Suzy A: The chance to transform my experience of life.  To live authentically, congruently and to show up every day 100% ME.

Q: What is the culture of She Business

Suzy A: Open, honest and personal. That’s She Business.

We’re known for our Brave conversations – when we have open, honest and real conversations with people we give them the greatest gift to move forward in life with choice and freedom.


Brand Culture Books

How Brand Culture Books Boost Your ROI

Woo Hoo! As we move towards the wonderful holiday season many of us are already diving deep into 2016 plans.

If your brand is working hard to develop content, engagement and turn your fans into brand evangelists than you must consider an Absolute Colour brand culture book.

The Nuts N Bolts

We work with you to tailor the culture book specifically to your brand, vision and values. Talk to us about when you need it, how many and we do the rest.

We Customise for your brand.

We gather testimonials in their own words from employees, customers and stakeholders and package into a beautiful living story of your brand

It is beautifully bound and we help you design a personal note from the CEO that makes it such a special way to kickoff a new year with new targets, new focus and a positive commitment to working with your stakeholders as partners.

We also package your print content so that you can  re-purposed for your own digital media channels to extend the reach.

We recommend that your culture book is aligned to your vision, company values and brand story in action including any supporting sponsorships or community programs.